Sometimes it’s the detail that drains you of the will to live.
If your book is coming out with a mainstream publisher, apostrophes don’t present too much of a problem. When I sent Random House the final text of Gifted, I had used double-quotes generally, with single quotes for embedded speech — and straight quotes at that:
He smiled sadly: "My mum always told me, 'Don't put your elbows on the table'."
My editors very decently smartened all the apostrophes; and then, following their house style, swapped single and double quotes around:
He smiled sadly: ‘My mum always told me, “Don’t put your elbows on the table”.’
For subsequent books, I turned smart quotes on, and have followed Random House’s ‘ “ ” ’
style.
Life, sadly, is never that simple. One of the most stubborn problems arises when a character breaks off mid-sentence. On a Mac, you create an em-dash (—) with the key combination Option-Shift-hyphen. But, as so many super-villains have remarked:
‘Not so fast, Mr Bond—‘
Do you see the problem? If you end a quote with an em-dash, the Mac OS smartens the ensuing apostrophe… the wrong way round.
While I was writing the new novel, Those Who Wait, I failed to notice this. Since I had decided to self-publish, I had nobody to do my dirty work for me. So when I spotted the problem, during proofing, I had to do a search and replace — itself an intricate and frustrating procedure.
Now I realise that the solution, on a Mac at least, is to define a shortcut that converts a single hyphen and a straight apostrophe
-'
Into the required em-dash and smart ‘9’ apostrophe.
—’
So far so good.
But the other thing I spotted late in the day was:
’Not so fast, Mr Bond.’
Do you see it? The apostrophe at the beginning of the line is backwards (‘9’). I’ve no idea why that happens. I found and fixed about fifteen instances in the text and in future I’ll just have to watch out for it.
Maybe the French have the right idea:
— Attendez! Blofeld tenait un pistolet. Pas si vite, Monsieur Bond!
The image shows Donald Pleasence, the best of all possible Blofelds, in You Only Live Twice (1967)